Client Name: Elle (The Black Market Society)

Industry: Credit Specialist

Timeframe: 6-month engagement

Challenge:

Elle, the founder of The Black Market Society, is a credit specialist who was undercharging for her services and struggling with an inconsistent content strategy. Her main challenges included:

  1. Pricing & Service Structure: Elle wasn’t confident in the value of her services, which led her to undercharge, limiting her revenue potential.
  2. Content Strategy: She lacked a clear content strategy, making it difficult for her to attract and retain clients on social media.
  3. Funnel Disconnect: Elle had a fragmented funnel, with key components missing that prevented leads from converting effectively into paying clients.
  4. Mindset & Confidence: She struggled with having authentic sales conversations and needed to build confidence in her value and expertise.

Action:

I worked with Elle over a 6-month period to revamp her entire approach to both content and sales. The goal was to help her better understand her value, optimize her marketing efforts, and refine her funnel to ensure better conversions.

The strategy included:

  1. Pricing Strategy & Value Assessment: We focused on understanding Elle’s value as a credit specialist and adjusted her pricing structure to reflect the expertise she was offering. This included offering premium packages and tiered pricing to cater to different client needs.
  2. Funnel Optimization: I helped her identify the gaps in her funnel, cleaned up her messaging, and built a clear, streamlined funnel that captured leads more effectively. We focused on lead magnets, automated email sequences, and a clear CTA (Call to Action) for consultations.
  3. Content Strategy Development: We developed a content strategy tailored to her audience, focusing on educational content about credit repair, financial empowerment, and entrepreneurship. The content aimed to position Elle as an authority in her field while engaging and educating her followers.
  4. Mindset & Sales Training: We worked on Elle’s mindset around selling, emphasizing the importance of positioning herself as an expert and engaging in sales conversations confidently. I coached her through how to present her services in a way that felt authentic and natural, making sales feel like a win-win for both her and her clients.
  5. Social Media Optimization: I helped optimize Elle’s social media profiles, ensuring her branding, messaging, and calls to action were aligned with her goals of attracting high-paying clients.